We are going to be making WORDMARKS for this next project.
Wordmarks are freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning. Examples: IKEA, ebay, Google, Tate, Nokia, MoMA. Check out our visual set of wordmark examples.
There are a wide variety of marks that can be created, but for our purposes with this project we are going to focus on making lovely wordmarks.