ART 225

Link to a downloadable PDF over at Twig & Thistle! :)

This surfaced on the internet in 2009. If you haven’t seen it, you must revel in the breathtaking bullshit that went behind Pepsi’s new logo.

As future graphic designers, let’s promise each other that we’ll never compare our client’s product to gravity, da Vinci, Feng Shui, magnetic fields, and the universe all at once.

A little disturbing, but totally fascinating: The brand and identity guide for Hitler’s Nazi Party.

this site has different companies brand books.  it shows how to use the brand, how its made, what type to use, where to put it, how it all fits together, and so on.  the example i was looking at was for skype.

—very cool—