above: student examples from Project 3. Click through to see complete projects.
We are here! Our final project of the term!
You are now a museum curator*. Create a concept for an exhibition (art, craft, children’s, natural history, science, air & space, oh my…the museum possibilities are RICH & VARIED). Design the brand for your exhibition as well as the wayfinding/environmental graphics system for the space that it will live in. We will do intensive research and your final solutions will manifest in a brandbook which will capture the look & feel of your exhibition.
*you may also choose to brand a retail space, school or any place that involves SPACE and INTERIORS.
Environmental design is concerned with creating experiences or “interfaces” for how we interact with our surroundings. This can mean everything from exhibits, to wayfinding signage, to urban systems (like public transit spaces). The practice of environmental design is not easily divided in to one design discipline or another. Projects can include: architects, graphic designers, landscape architects—not to mention content-makers like curators and site staff.
Design the wayfinding/environmental graphics system for one of the following kinds of sites: Exhibit (museum), Institution (ie: hospital, school, airport), Memorial (ie: Lincoln, Vietnam, OKC bombing, etc.), Heritage site (ie: Mt. Vernon Estate), Recreation area (ie: city parks)
Design and write an explanation of the project objectives: Audience, intent, mobility issues, etc. Include images to illustrate your points. Think of it as a proposal. You are selling your idea. This visual brief will be multi-paged with lots of good words and images. This visual brief will also include well organized moodboards.
Your final brandbook will include (we will look at examples in class)
1. Visual Brief (maybe revised and updated to reflect your project progress).
2. Wordmark, type & colors
3. Show your exhibition concepts in their space (use illustration or photo mockups to do so). These may be expressive drawings that capture the look, feel and tone of your environment. These do not need to be architectural at all. You are conveying an IDEA.
4. Other supporting deliverables to best support your concept.
Thursday, May 15th: Concepts due (You may still have multiple). Moodboards due (well organized with keywords and notations). Studio time for continuing research and for sketching and finalizing ideas…
Tuesday, May 20th: Visual Project Brief DUE. Multiple pages/ Well organized moodboards and written brief combined into a lovely and smart document. Initial sketches should also be included with your Visual Project Brief.
Thursday, May 22nd: Bring in logo/wordmark sketches along with other process sketches for round one critique.
Tuesday, May 27th: Digital roughs of one deliverable (likely a wall panel), and your site/exhibit’s identity, if applicable). Final brand decided. Start thinking about brand book layout / roughs.
Thursday, May 29th: Round 2, critique. Full system digitally developed. Printed.
Tuesday, June 3rd: Portfolio Review
Tuesday, June 10th from 9-12. Come for one-on-one critique with Kate & Zach and/or for a structured work environment (ie: if you have trouble managing your time, you need to come in). Looking over final touches, possibly variations (in color, type, slight layout changes, etc.). Brand book rough draft printed.
Thursday, June 12th at 9. FINAL BOOKS ARE DUE!