See student examples HERE
CHEERS! SALUT! HUZZAH! Wine (or the beverage of your choise) Wordmark & Bottle Series.
PROJECT OVERVIEW: Brand and promote a winery/vineyard that has multiple varieties of wine to offer. You will be creating a wordmark for the winery and packaging for at least three varieties of wine.
IMPORTANT NOTE: You may work in teams of two if you wish.
1. Develop a Brand Name (this will take an amazing amount of name options, lists, word webs, word association, MAKE PILES and document )
2. Design a Wordmark (both one color and multi-colored)
3. Create a series of labels that incorporate the wordmark and extend the overall concept of your brand (this could include a series of illustrations, expressive typography or photographs).
4. Create a system of packaging for at least three varieties of wine (or the drink of your choice). See more examples of wordmarks HERE and HERE.
RESEARCH/REPORT: Begin by brainstorming and write down everything you know about wine and anything else regarding the consumption of wine and the wine tasting experience. Visit the wine aisle in your local grocery store and make observations. Visit some wine bars and take notes. Do some factual research on how wine is made and distributed. In doing your research and writing your report you may want to start by answering the following: Why develop another line of wines? What are some recent trends in wine consumption? What trends are working? What do you want to accomplish with your winery? How will yours be different from the others?
You will develop a visual brief that will include your written findings incorporated with a series of well organized moodboards covering the scope of your project. You will create several different moodboards for wordmarks and packaging. Make organized moodboards with keywords and possible ideas. Your moodboards will be always evolving throughout this project. Take a look at our collection of wine bottle inspiration!
BRAND NAME: Come up with at least 20 names, then edit down. Select a name for the winery and develop a paragraph that states why the name is appropriate for the audience it is meant to appeal to. Carefully develop the required paragraph about the name. The initial concept for this campaign is crucial and will impact all aspects of its evolution. Create an idea that you will be thrilled to take to its conclusion. You should incorporate several different names when working with your initial wordmark iterations.
Tuesday, April 22nd: Your project brief, 20 names and moodboards. Preliminary designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.
Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue.
Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).
Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit
Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.
Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.