art225:

Hey All! If you haven’t gotten this book by now, please order it asap. THANKS ALL!
psugdreads:

Logo Design Love: A Guide to Creating Iconic Brand Identities
David Airey
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.   David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.   Readers will learn:   * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients * 25 practical design tips for creating logos that last

art225:

Hey All! If you haven’t gotten this book by now, please order it asap. THANKS ALL!

psugdreads:

Logo Design Love: A Guide to Creating Iconic Brand Identities

David Airey

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
* Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients * 25 practical design tips for creating logos that last

art225:

Some great resources for you at Logo Design Love!
Logo design resources
Logo Design Tips
Simple Logos
When Logos Look Alike

art225:

Some great resources for you at Logo Design Love!

Logo design resources

Logo Design Tips

Simple Logos

When Logos Look Alike

Be Honest Gallery Show at Wieden+Kennedy

fogdpsu:

Hey all you excellent Be Honest participants! Are you interested in having your work shown in the W+K gallery during Be Honest?! The Friends of Graphic Design are organizing the first Be Honest Gallery Show and would love to feature your work! Anything two-dimensional that can be easily hung with…

Tuesday, April 22nd: DUE: Your project brief, 20 names and moodboards. Preliminary  designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.
Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue. 
Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).
Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit
Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.
Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.

Tuesday, April 22nd: DUE: Your project brief, 20 names and moodboards. Preliminary  designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.

Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue. 

Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).

Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit

Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.

Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.

art225:

Saul Bass on redesigning the Bell System logo.

art225:

The Art of Logo Design | Off Book | PBS Digital Studios (by PBSoffbook)

Zack Attack: Music Edition

If you’re looking at an all-nighter as you wrap up project 1, here are a few of my go-to energy boost songs:

Queen - Don’t Stop Me Now 

The Stooges - Seek and Destroy

Curtis Mayfield - Move On Up

J Dilla - Two Can Win

Good luck!

…and if you think all of these songs are bad you get an F. 

See student examples HERE
CHEERS! SALUT! HUZZAH! Wine (or the beverage of your choise) Wordmark & Bottle Series.
PROJECT OVERVIEW: Brand and promote a winery/vineyard that has multiple varieties of wine to offer. You will be creating a wordmark for the winery and packaging for at least three varieties of wine.
IMPORTANT NOTE: You may work in teams of two if you wish.
GENERAL SPECS:1. Develop a Brand Name (this will take an amazing amount of name options, lists, word webs, word association, MAKE PILES and document )
2. Design a Wordmark (both one color and multi-colored)
3. Create a series of labels that incorporate the wordmark and extend the overall concept of your brand (this could include a series of illustrations, expressive typography or photographs).
4. Create a system of packaging for at least three varieties of wine (or the drink of your choice). See more examples of wordmarks HERE and HERE.
RESEARCH/REPORT: Begin by brainstorming and write down everything you know about wine and anything else regarding the consumption of wine and the wine tasting experience. Visit the wine aisle in your local grocery store and make observations. Visit some wine bars and take notes. Do some factual research on how wine is made and distributed. In doing your research and writing your report you may want to start by answering the following: Why develop another line of wines? What are some recent trends in wine consumption? What trends are working? What do you want to accomplish with your winery? How will yours be different from the others?   
You will develop a visual brief that will include your written findings incorporated with a series of well organized moodboards covering the scope of your project. You will create several different moodboards for wordmarks and packaging. Make organized moodboards with keywords and possible ideas. Your moodboards will be always evolving throughout this project. Take a look at our collection of wine bottle inspiration!
BRAND NAME: Come up with at least 20 names, then edit down. Select a name for the winery and develop a paragraph that states why the name is appropriate for the audience it is meant to appeal to. Carefully develop the required paragraph about the name. The initial concept for this campaign is crucial and will impact all aspects of its evolution. Create an idea that you will be thrilled to take to its conclusion. You should incorporate several different names when working with your initial wordmark iterations.
DUE DATES:Tuesday, April 22nd: Your project brief, 20 names and moodboards. Preliminary designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.
Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue. 
Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).
Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit

Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.
Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.

See student examples HERE

CHEERS! SALUT! HUZZAH! Wine (or the beverage of your choise) Wordmark & Bottle Series.

PROJECT OVERVIEW: Brand and promote a winery/vineyard that has multiple varieties of wine to offer. You will be creating a wordmark for the winery and packaging for at least three varieties of wine.

IMPORTANT NOTE: You may work in teams of two if you wish.

GENERAL SPECS:
1. Develop a Brand Name (this will take an amazing amount of name options, lists, word webs, word association, MAKE PILES and document )

2. Design a Wordmark (both one color and multi-colored)

3. Create a series of labels that incorporate the wordmark and extend the overall concept of your brand (this could include a series of illustrations, expressive typography or photographs).

4. Create a system of packaging for at least three varieties of wine (or the drink of your choice). See more examples of wordmarks HERE and HERE.

RESEARCH/REPORT: Begin by brainstorming and write down everything you know about wine and anything else regarding the consumption of wine and the wine tasting experience. Visit the wine aisle in your local grocery store and make observations. Visit some wine bars and take notes. Do some factual research on how wine is made and distributed. In doing your research and writing your report you may want to start by answering the following: Why develop another line of wines? What are some recent trends in wine consumption? What trends are working? What do you want to accomplish with your winery? How will yours be different from the others?   

You will develop a visual brief that will include your written findings incorporated with a series of well organized moodboards covering the scope of your project. You will create several different moodboards for wordmarks and packaging. Make organized moodboards with keywords and possible ideas. Your moodboards will be always evolving throughout this project. Take a look at our collection of wine bottle inspiration!

BRAND NAME: Come up with at least 20 names, then edit down. Select a name for the winery and develop a paragraph that states why the name is appropriate for the audience it is meant to appeal to. Carefully develop the required paragraph about the name. The initial concept for this campaign is crucial and will impact all aspects of its evolution. Create an idea that you will be thrilled to take to its conclusion. You should incorporate several different names when working with your initial wordmark iterations.

DUE DATES:
Tuesday, April 22nd: Your project brief, 20 names and moodboards. Preliminary designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.

Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue. 

Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).

Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit

Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.

Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.